China Intercontinental Communication Center (CICC) and National Geographic Channel (NGC) jointly screened the highlights of China Revealed, a one-hour TV block focusing on China story, at the MyContent event held at Dubai International Exhibition Centre today. In Middle Eastern countries, China Revealed is the first block with China content developed and promoted by an international network. The Block will broadcast worldwide on National Geographic Channel on 70 countries and regions, covering 300 million households.
China Revealed is the result of a three-year partnership agreement between CICC and NGC which will see the launch of an hour-long China-related documentary every week for the next year in Asia. UAE audiences can watch the documentaries on National Geographic Abu Dhabi every Saturday.
China Revealed focuses on disseminating information and educating global audiences about China, a land of immense scale and diversity, an ancient civilization with a fascinating history dating back thousands of years. From the monumental engineering feats of the Great Wall, to innovative and unique farming techniques, and a massive water splashing festival, the documentaries of the block helps audiences discover how China has transformed its cities and infrastructure so dramatically while still retaining its strong traditions and how these traditions have shaped China’s uniquely recognizable landscape.
Sanjay Raina, General Manager and Senior Vice President of Fox Networks Group Middle East, spoke at the screening about the importance of broadcasting China Revealed in Middle East as it would help promote a better understanding of China.
National Geographic Abu Dhabi broadcasts China Revealed Block to over 50 million cable TV subscribers in more than 20 countries including Saudi Arabia, United Arab Emirates, Bahrain, Oman and North Africa and the wider Middle East region.
Guests at the Mycontent event and international media representatives witnessed the highlights of China Revealed in Dubai. In attendance were Ling Li, Deputy Director of International Promotion Bureau of the State Council Information Office of the People’s Republic of China; Zhou Jihong, Deputy Director of International Program Division of International Cooperation Department of the State Administration of Press, Publication, Radio, Film and Television of the People’s Republic of China; Zhao Xiangjun, the Consul of the Consulate-General of the People's Republic of China in Dubai; Jing Shuiqing, Vice President of CICC; and Tony Qi, Vice President, Territory Head of China, FOX Networks Group Asia.
About National Geographic Abu Dhabi
Launched in July 2009, the free-to-air National Geographic Abu Dhabi invites viewers in the Middle East to re-think the way they see television - and the world - through smart, innovative programming in the Arabic language. Brought to the region by the Abu Dhabi Media (ADM) and National Geographic Channels International (NGCI), the channel is dedicated to understanding and protecting the world, with its worldwide reputation of producing credible and authentic content that fits different viewers’ interests.
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