Dubai, Untied Arab Emirates - Wednesday, November 30th 2011 [ME NewsWire]
From Jean Paul Gaultier to Paul Smith or Issey Miyake, every year evian® partners with unique names of fashion and design to celebrate the new year to come. With bold and innovative designs, each limited edition keeps the same spirit: reinventing a rare and festive moment. This year, evian® has partnered with renowned French fashion designer and couture icon, Andre Courrèges, to design its new 2012 limited edition bottle.
Both sharing a restless optimism and the belief that youth is more a matter of attitude than a matter of age, Courrèges and evian® propose to celebrate the coming new year in a very colorful way. Only Courrèges, renowned for it’s nonconventional creativity could have designed a combination of eternal white and fluorescent pink flowers to dress evian, the water from the eternal Alps.
Approaching the eve of its 50-year anniversary, Courrèges is known for pioneering key trends through the decades, refining women’s wardrobe and revealing flat heels to Haute Couture. The House of Courrèges is driven by the will to free women from the classical conventions of fashion by developing new forms, implementing new materials and using vibrant colors.
In the Middle East, the evian® Courrèges bottle was first revealed in the glitz and glamour of the Abu Dhabi Film Festival before inspiring designers and fashionistas at the Dubai Fashion Week. A Live Young artistic installation accompanies this revelation from November 24th to December 3rd.
About evian®
The evian® brand can be found on five continents and in over 120 countries. Its balanced mineral composition results from being filtered for over 15 years in the heart of the French Alps. At the end of this journey, evian® natural mineral water emerges in the Cachat Spring in the French town of Evian-les-Bains on the shore of Lake Geneva. evian® has a long-standing commitment to lowering its environmental impact. It has reduced the weight of its bottles by 20% over the past ten years, makes its bottles from 25% recycled PET and in Europe takes two-thirds of its production to market by train.
For more information visit: www.evian.com
Contacts
Chantal Chalhoub
Communication Executive
Euro RSCG Corporate Communications ME
+971 - 4 - 455.6000
Chantal.Chalhoub@eurorscgme.com
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