DAR ES SALAAM, Tanzania - Friday, September 19th 2014 [ME NewsWire]
(BUSINESS
WIRE) Panasonic Marketing Middle East & Africa (PMMAF) – the
regional headquarters based in Dubai, UAE for Panasonic Corporation,
Japan and a leading player in the environmentally friendly eco solutions
category is looking to expand in the potential Tanzania market, as part
of its thrust in the East African markets. Having crossed milestone
achievements with its “Eco Solutions” product category in the Middle
East, the company aims to achieve accelerated growth in the fast growing
African markets.
The launch marks the beginning of a new phase where
new innovative, highly efficient, durable and a broad spectrum of
wiring accessories, protection devices like circuit breakers,
distribution panels and air moving solutions like ventilation fans,
ceiling fans, electric fans, stand fans etc will all be made available
under a common platform.
The new category launch announced by
Panasonic Marketing Middle East & Africa along with its valued and
esteemed business partner United Traders LLC, Tanzania was well attended
by over 200 guests encompassing Architects, Consultants, Contractors
Dealers, and Developers. Alongside Mr Tatsuya Kumazawa, Director, Eco
Solutions Category, Panasonic Marketing Middle East & Africa, the
event was graced by other top officials from Panasonic Corporation in
Japan and senior officials from Tanzania.
Speaking at the launch,
Tatsuya Kumazawa said, “According to a recent report published by the
African Economic Outlook (AEO), the economy of Tanzania is projected to
grow by around 7% in 2014 and 2015. The country is currently witnessing
an expansion in the public investments as well as related investments
aimed at stabilizing the economy in general. This paves the way for a
buoyant electrical construction materials industry. With our strong
brand image, high quality standards, long history of servicing different
market for over 96 years and our strategic alliances with industry
leaders like Anchor and Viko; we are well-positioned to cater to a fast
growing and potential market in the coming years. The launch is also all
set to benefit the neighboring economies alike, as we also plan to
launch in Kenya and Uganda within this year.”
Panasonic and Anchor,
India entered into a joint venture in 2007 where products such as home
appliances, lighting, home automation, interior design solutions and
security systems would be made available. Moving on in 2013, Panasonic
also acquired major stake in leading Turkish Electrical manufacturer
Viko. Viko produces electrical wiring accessories including switches,
sockets, and protection devices such as circuit breakers.
Khalid
.M.Salim, Co-Owner, United Traders LLC (Clock Tower Tanzania) said,
“Positioned at the brink of a major shift in lifestyle trends, the
construction and residential industry in Tanzania is all set to
transform in the coming years and we would like to capitalize on this
opportunity. Our ongoing partnership with Panasonic has been in line
with the philosophy of providing innovative and high performance
products that satisfy the modern day needs of the customers. With the
strong line-up of quality and world-class products, we are very
confident that we are well positioned to augur well for the market.”
The
growing demand for high quality products in African markets are
important to Panasonic’s global sales, and the company is confident that
its new range of eco-friendly products and solutions will help drive
sales across the region.
Ranked no 2 globally for wiring accessories,
these initiatives and expansion plans are in line with Panasonic’s
vision of attaining the no 1 position in the coming years. Panasonic’s
future in Africa is to be known as the most preferred customer centric
brand. The company believes in creating and developing products for
customers, and towards contributing to the well-being of the society
which is of paramount importance. Panasonic aims to add value by
providing “A Better Life, A Better World”.
About Panasonic Marketing Middle East and Africa FZE (PMMAF)
Effective
January 1, 2013, Panasonic Marketing Middle East FZE (PMM) has been
renamed as ‘Panasonic Marketing Middle East and Africa FZE’ (PMMAF). As
the regional Headquarters, all functions related to Sales and Marketing,
Supply chain and Customer service solutions, and Advertising functions
under the brand name Panasonic is handled by PMMAF. The vision at PMMAF
is to be the No 1 Customer-centric Company and No 1 Customer-preferred
brand in the Middle East and Africa region.
Related Links:
[Photos]Panasonic
Electrical Construction Materials and Air Moving Solutions Launch in
Tanzania
https://www.facebook.com/media/set/?set=a.797217116988791.1073741830.771573536219816
Panasonic Marketing Middle East and Africa FZE
http://www.panasonic.com/middleeast Panasonic Eco Solutions Products
http://www.panasonic.ae/ecm/ Facebook: Panasonic Eco Solutions MEA
https://www.facebook.com/PanasonicEcoSolutionsMEA Facebook: Panasonic
Middle East https://www.facebook.com/panasonic.me
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140918006443/en
Contacts
Panasonic Corporation
Global Communication Group
Public Relations Office
+81-3-3574-5729
presscontact@ml.jp.panasonic.com
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