Saturday, September 3, 2011

Swarovski Collection Fall/Winter 2011-2012





United Arab Emirates - Thursday, September 1st 2011 [ME NewsWire]

2011 will be a year defined by artistic endeavor. The final chapter in the “Beyond Nature” trilogy jewelry collection, by Artistic Director Nathalie Colin expresses her vision of a natural world that is artistic, mysterious, rhythmic, and ornamental.

A theatrical type of winter is the focus. The muse of the season is a woman who sways between contemporary ballet and choreographed performance. She casts her shadow with rhythmic, esthetic movements and is symbolized by an elegant, intricate bird in flight. “I imagined an artist, a star of the dancing world, in the intimate, serene setting of her dressing room, as she prepares her outfit for the stage. Suddenly, she transforms herself into an enigmatic and glamorous, modern, radiant diva as she takes to the stage. The collection tells of this metamorphosis from shadow into light,” explains Nathalie Colin.

Entitled “Wings of Fantasy”, this new collection depicts these two extremes in the life of the artist via the “Cabinet of Dreams” and “Mysterious Disguise” themes.

“Cabinet of Dreams” takes us into the artist’s dressing room, and unveils her most intimate secrets. Surrounded by precious, personal, possessions, her personality is revealed by each item of jewelry. Consisting of lucky charms, souvenirs linked to past performances, accessories inspired by dance and the world of show business, and a host of trinkets set against romantic, iridescent colors. Delicate jewelry pieces sit alongside majestic jewels, and reflect memories of her emotional journey.

The “Polly” theme reflects the world of our heroine’s childhood, with a doll pendant featuring long plaits decorated with crystal, and a red leather dress bearing mini crystals and hand-stitched flowers. A second pendant features a unique design of crystal pearls in a variety of color shades that link a double gold-plated chain. Completing the theme are three bracelets on a fine red, violet or turquoise cord, with pavé, gold-plated details.

Inspired by the delicate nature of the wings of a bird, the “Pigment” ring is striking because of its size. Perfectly rectangular black agate covered with feathers of minicrystals in metallic tones and shades are applied by hand using the Pointiage®technique.

These same colors burst forth on the majestic “People” necklace which also features the sophisticated, refined Pointiage® technique. A true work of art evoking feathers fluttering in the breeze, each crystal is encircled by crystal sequins or briolettes with Aurora Borealis highlights.

Inspired by the grace of a moving tutu, the collection is characterized by a sense of elegance. The “Paloma” necklace offers seven palladium circles with shaded pavé mini crystals, reflecting the sequences of a dance. The “Prelude” bangle also embodies a spherical action depicting a dancer in movement. The central corolla offers a distinct sense of rhythm, with the center of the violet Pointiage®crystal unfurling in colored ribbons of crystal or epoxy to the base of the jewelry piece. This is rhodium-plated, and is notable for its hammered metal finish.

The final moment arrives as our muse prepares to take to the stage. As the curtain is raised, we notice the distinct, chameleon-like transformation and intriguing qualities of our multifaceted artist.“Mysterious Disguise” evokes an enchanting, sophisticated profile, with spectacular effects. The jewelry pieces comprise of mysterious colors, dramatic shaded tones, and dark flashes of light. The bird is once more interpreted in a magical, majestic fashion, with each item bold and opulent. Reminiscent of richly colored, subtly shaded feathers, the “Mysterious Disguise” theme provides an explosion of strong colors and changing effects. The female bird is covered in the star colors of the season, violet and indicolite.

The boldness of the “Parade” necklace encapsulates this theme impeccably. Structured around a midnight blue crystal and threaded violet stones, two feathers of clear navette-cut chaton crystals, take flight. Eye-catching, tone-on-tone crystals delicately caress the neck. The simplicity of the new blue “Nirvana Petite” ring ensures it make the perfect companion for this opulent necklace.

Omnipresent this season are bracelets, bangles, and cuffs. Like our star, the wide “Prism” cuff sparkles brilliantly, with the black acrylic glass base and geometric pavé crystals offering a vintage couture look. In a first for Swarovski, the “Pony” bangles are available on leather or on an intense violet base made entirely of Ceralun and Pointiage®. Each one is finished with a plethora of crystals in various sizes, following the example of the “Purple Red” bangle, with its splendid cabochon of intense red and black. The radiant “Platinum” bracelet harmoniously combines gold, silver, and black crystals.

The impressive “Proudly” set offers an abundance of hand-embroidered navette crystals. With polychrome tones, this superb piece pays homage to the feathers of majestic birds. The “Pony” ring, in ruthenium and violet epoxy, draws the eye with its hand-applied turquoise, mauve, and violet mini crystals.

Finally, the bird theme is creatively continued with the “Phenix” pendant, which embodies the seductive, rock star attitude of the artist. In full flight, the powerful silver-plated wings feature pavé turquoise crystals, displaying an enormous magnetic violet crystal, clasped under its beak. The piece complements the generous “Pure” pendant, made up of a single large teardrop crystal, set off by shaded Pointiage®.

Swarovski continues to sprinkle artistic poetry, magic, and grace throughout the fall/winter season, with a sophisticated combination of new, harmonious colors.

DESCRIPTION OF THE VISUALS

Visual 1

PARADE necklace

Broad necklace made up entirely of threaded crystal pearls and chaton crystals, based on the theme of the bird. Features crystal colors Night Blue Pearl, Caribbean Blue Opal, Crystal effect Heliotrope, Indicolite, Purple Velvet and ruthenium finishing.

NIRVANA PETITE blue ring

Swarovski’s iconic ring is revisited with Indicolite faceted crystal and silver plating.

Visual 2

PROUDLY necklace and earrings

Splendid triangular plastron made up of crystal navettes for a plumage effect with shaded Jet, Jet Hematite, Dark Indigo, Purple Velvet, Montana, Emerald, Amethyst, Indicolite, Tanzanite, Provence Lavender, Cyclamen Opal, Black Diamond, Jonquil, Crystal Metallic Light Gold, and clear crystal colors accompanied by matching pendant earrings.

PONY ring

Rhodium and violet epoxy ring. Hand applied pavé of Tanzanite Satin, Purple Velvet, and Indicolite mini crystals with a central Tanzanite Satin chaton crystal.

Visual 3

PHENIX necklace

Broad bird-shaped necklace in ruthenium, covered entirely in pavé Indicolite Satin, Indicolite, and Jet crystals.

PURE pendant

Indicolite crystal pendant with satin effect on the back, underlined with clear, Black Diamond and Indicolite mini crystals. Hand applied using the Pointiage® technique, and a ruthenium necklace.

Visual 4

POLLY “Doll” and “Eagle” pendants, and bracelets

“Doll” pendant with red calfskin dress and hand-embroidered sequins. Comprising of Amethyst, Light Siam, and Aqua Marine Satin, Smoked Topaz crystals, with gold-plated finishings.

“Eagle” pendant with a unique line of pearl crystals between two gold-plated chains, in Jet, Siam, Light Siam, Amethyst, Indicolite, Purple Velvet and Caribbean Blue Opal. Pavé crystal eagle in Indicolite and Caribbean Blue Opal.

Bracelets with gold-plated finishings. Violet cotton strap with crystal pavé and crystal beads in Amethyst and Purple Velvet. Red cotton strap with crystal pavé and crystal beads in Siam, Light Siam, Light Siam Satin and turquoise cotton strap with crystal pavé and crystal beads in Indicolite and Caribbean Blue Opal.

Visual 5

PALOMA necklace

Necklace made up of seven palladium circles, with shaded pavé crystals in Jet, Tanzanite, Violet, Light Amethyst, and clear crystal on a double chain.

PRELUDE bangle

Rhodium-plated bangle with hammered finish, combining epoxy details with shaded hand applied Pointiage® crystals in Purple Velvet, Amethyst, Tanzanite, Tanzanite Satin, Violet, Rose Water Opal, White Opal, Cyclamen Opal and Crystal.

Visual 6

PEOPLE necklace

Necklace made up of seven faceted crystal stones. Shaded Pointiage® crystal briolettes and sequins in the colors of clear crystal, Crystal Silver Shade, Jet, and Jet Hematite on rhodium-plated metal.

PIGMENT ring

Ruthenium-plated cocktail ring featuring a hand-set rectangular agate with cut facets. Framed by two Pointiage® wings with small shaded hand applied crystals in the metallic tones of Crystal, Crystal Golden Shadow, and Crystal Metallic Light Gold.

Visual 7

PRISM bangle

Black acrylic glass bangle with rhodium-plated finishing, and pavé Crystal, Crystal Metallic Light Gold and Black Diamond crystals.

PONY bangle and bracelet

Wide stainless steel bangle, featuring a Pointiage® alligator design covered in mini crystals and crystals in Indicolite, Indicolite Satin, Tanzanite, Tanzanite Satin, Purple Velvet and Montana.

Ruthenium and calfskin bracelet covered in golden pigments, and chaton crystals in Black Diamond, Ruby, Siam, Jet, Crystal Silver Shade and Greige.

PLATINUM bracelet

Rigid bracelet mounted on a ruthenium base with shaded crystal in Crystal Silver Shade, Black Diamond, and Jet Hematite.

PURPLE RED bangle

Large black epoxy bangle crowned with ruby red and black cabochons to give the effect of chaton-set rubies. Crystal, Siam, Black Diamond, and Jet crystals, ruthenium finishing.

In 1895, Daniel Swarovski, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewelry stones. From this beginning that revolutionized the fashion world, Swarovski has grown to be the world’s leading producer of precision-cut crystal for fashion, jewelry and more recently lighting, architecture and interiors. Today, the Swarovski group,still family-owned and run by 4th and 5th generation family members, has a global reach with some 24,800 employees, a presence in over 120 countries and a turnover in 2009 of 2.25 billion Euros. Swarovski comprises two major businesses, one producing and selling loose elements to the industry and the other creating design-driven finished products. Swarovski crystals have become an essential ingredient of international design. Since 1965 the company has also catered to the fine jewelry industry with precision-cut genuine and created gemstones. Showing the creativity that lies at the heart of the company, Swarovski’s own brand lines of accessories, jewelry and home décor itemsare sold through more than 1,800 retail outlets worldwide. The Swarovski Crystal Society has close to 350,000 members across the world, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski Kristallwelten, the multi-media crystal museum, was opened in 1995 as a celebration of Swarovski’s universe of innovation and inspiration. The Swarovski groupalso includes Tyrolit®, manufacturing grinding tools, Swareflex, for road safety reflectors and Swarovski Optik, producing precision optical instruments.


Contacts

Dana Tahir

Communications Manager

044556122

Dana.tahir@eurorscgme.com

Marie-capucine Akilian

Communications Executive

044556126

Marie.akilian@eurorscgme.com

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