Complete IP Voice Solution Will Enable Digital Star to Seamlessly Interconnect with Carriers to Offer Value-Added Services
Dubai, United Arab Emirates, Wednesday, October 20th 2010 [ME NewsWire]:
GITEX 2010
(BUSINESS WIRE)-- GENBAND, a leading developer of IP infrastructure and service solutions, today announced that Digital Star, a new Saudi Arabian service provider, and its Egyptian subsidiary, 1Phone, have selected GENBAND’s Global Interconnect solution to enable Digital Star to offer value-added hosted applications in the Middle East.
GENBAND’s rich portfolio of IP products and services are at the heart of this innovative interconnect solution, enabling Digital Star to interconnect and intelligently route traffic on an any-to-any basis, whether IP, TDM, fixed or mobile. Utilizing GENBAND’s market-leading IP media gateways, call control and session border controllers (SBCs), Digital Star is able to reduce costs, expand markets and interwork with the growing volume of peering and managed interconnect services such as the GSM Association’s IP eXchange (IPX).
“Digital Star aims to become a well-recognized name in the region, offering hosted applications to enterprises and carriers in the areas of value-added services, advertising, collaboration, customer care and real-time billing,” said Mr. Meshal Al-Mutairi, CEO of Digital Star. “We selected GENBAND as the most innovative IP interconnect and core switching provider to help us effectively address this growing market.”
Commenting on achieving this milestone, GENBAND’s VP of Sales for the Middle East, Mr. Haitham Shubair said: “Digital Star is positioned to be a strong service provider in the Middle East and we are extremely pleased that GENBAND has been chosen to provide their complete IP switching infrastructure as this adds yet another strategic presence for GENBAND in the region and asserts our market leadership in IP innovation. We look forward to providing Digital Star with cutting-edge IP infrastructure, applications and services, supporting their efforts to provide innovative services to subscribers across the region.”
GENBAND’s Global Interconnect Solution uses the G9™ Converged Gateway for IP, TDM, fixed and mobile voice and multimedia interworking and transcoding; the C3™ Gateway Controller for media resource and gateway control as well as IP to TDM signaling interworking; the S3™ Session Border Controller for session management, security, policy enforcement and IP protocol interworking; and GENBAND’s GenView™ to provide global network management of the solution. GENBAND is also providing Professional Services and GENBANDCare™ technical support capabilities to support Digital Star’s complete network transformation.
About Digital Star and 1Phone
Digital Star is a new value-added services provider. Headquartered in Saudi Arabia, with a subsidiary in Egypt (1Phone), they provide innovative VAS and telecom services for SMS, MMS, e-mail, voice, video, and fax.
About GENBAND
GENBAND is a global leader of IP infrastructure and service solutions, helping fixed, mobile and cable service providers around the world evolve communications networks through IP innovation. The Company offers market-leading Switching, Networking and Service solutions, with products deployed in over 600 customer networks spanning more than 80 countries. GENBAND is headquartered in Plano, Texas, and has operations in 50 countries. To learn more, visit us on the web at www.genband.com.
GENBAND, the GENBAND logo and icon are trademarks of GENBAND.
For media enquiries, please contact:
GENBAND
Kim Lee,
+1-972-265-3766
kim.lee@genband.com
Jamie Moody,
+1-972-684-7167
jamie.moody@genband.com
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