Wednesday, October 6, 2010

LaserCard Corporation Enhances Presence in Middle East through New Partnership with Leading Consultant Amr Shawki

Strong Ties with Middle East Smart Card Association EASCIA and Cardex Support Regional Growth Strategy



MOUNTAIN VIEW, Calif., Monday, October 4th 2010 [ME NewsWire]:

GITEX 2010

(BUSINESS WIRE)-- LaserCard Corporation (NASDAQ:LCRD)(www.lasercard.com), a leading provider of secure ID solutions, has engaged leading digital identity consultant Amr Shawki, founder and chairman of Egytec Engineering Co, to support LaserCard’s business development activities in the Middle East. The partnership will focus on government credential programs including national citizen and foreign resident IDs, government employee IDs, health IDs, student IDs, e-Passports and vehicle registration and driver licenses.


Mr. Shawki’s team will attend Gitex Technology Week in Dubai, UAE, October 17-21 in partnership with LaserCard’s Challenge Card Design (CCD) subsidiary, which will be exhibiting at Booth H2-7, Hall 2, German Pavilion.


Mr. Shawki is a leading organizer of specialized events in the Middle East and Africa dedicated to identity management, biometrics, RFID, and information security. Mr. Shawki also serves as the founder and chairman of the Egyptian Association for Smart Cards Industry and Applications (EASCIA), the first association for smart cards in the region. In addition, he is the founding chairman of the Arab Electrical Power and Energy Association (AEPEA).


“We are very pleased to add Mr. Shawki to our worldwide network of partners working to address the complexities of large-scale ID programs,” said Uwe Ludwig, LaserCard’s vice president of sales, EMEA. “Amr’s deep knowledge of the secure identification market in the Middle East, including his work as a consultant for governmental and non-governmental bodies in the areas of digital identity and information security, will be of great benefit with new customers and countries in the region.”


LaserCard supplies cards for large-scale government ID programs, including the Saudi Arabia national ID program, the new U.S. Green Card program, multiple programs in Italy, the Angola national ID card program, the international professional driver license program in Hungary and vehicle registration programs for three state authorities in India.


“LaserCard has a deep understanding of the intricacies and practicalities of large-scale ID programs and brings innovative technology methods to every program they undertake,” said Mr. Shawki. “I believe that government officials throughout the Middle East will be particularly interested in the Company’s five-year record of success in Saudi Arabia. I see LaserCard’s customized approach and expertise in the design, manufacturing and implementation of secure ID programs as a very good fit for partners and customers in the Middle East who are planning to undertake new or upgraded programs.”


About LaserCard Corporation

LaserCard Corporation, together with its subsidiaries, is a leading provider of secure ID solutions to governments and commercial clients worldwide. It develops, manufactures, and integrates LaserCard® optical memory cards, multi-technology cards, encoders, peripherals, smart and specialty cards, biometrics, and modular software. The Company’s cards and systems are used in various applications, including citizen identification, border security, government service delivery and facility access. For further information, please visit www.lasercard.com.


For media enquiries, please contact:
LaserCard Corporation
Ellen Brook,
650-247-1949
ebrook@lasercard.com



Mary McEvoy Carroll,

408-691-4283
mmcevoy@lasercard.com

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