Wednesday, January 25, 2012

Reputation.com Awarded Two Patents for its Reputation Science™ Technology

Company Advances its Technology Platform with Patented Online Privacy and Reputation Scoring Solutions

REDWOOD CITY, Calif. & DAVOS, Switzerland - Wednesday, January 25th 2012 [ME NewsWire]

(BUSINESS WIRE)-- Reputation.com, the leader in online privacy and reputation management, today announced that it has been issued two United States patents for its reputation scoring and online privacy technologies. The patents reinforce the company’s commitment to developing breakthrough technologies that give individuals and businesses control over their digital lives. The announcement was made today from World Economic ForumAnnual Meeting in Davos, Switzerland where Reputation.com is a returning Technology Pioneer.

Reputation.com’s U.S. patent 8,027,975 covers the company’s persona isolation, sentiment analysis and privacy protection technology, including identification, analysis and deletion of personally identifiable information (pii) online. This technology detects a customer’s online data flow, flags undesirable content and then implements the effective removal—and ongoing removal—of the targeted data. Patent 8,060,508 is for the company’s Reputation Scoring technology, which identifies online information about the customer, determines the effect such information has on the customer’s reputation and intelligently calculates a reputation score for the customer.

Michael Fertik, founder and CEO comments, “We’ve reached a tipping point on the Web, where the user is no longer in control or in-the-know about the amount of data they share and expose online. It’s simply too vast, too enormous. Reputation.com is powering the Web with breakthrough solutions that put control back in the hands of the individual—and that’s a task that demands the most advanced technology and dedicated research.”

Reputation.comhas built a powerful suite of solutions to help people safely and confidently navigate the Web. The company’s patented Reputation Science™ technology powers its product suite: MyPrivacy, MyReputation, Reputation.com for Businessand ReputationDefender. In the past year, the company has received awards for its mission and its technology by organizations including World Economic Forum, Gartner Inc., PCMagazine, American Business Association and JMP Securities.

About Reputation.com

Reputation.com’s mission is to empower individuals and businesses to control their privacy and reputation online. Reputation.com was founded in 2006 and is the pioneer of online reputation management solutions. The company is recognized by World Economic Forum as a Technology Pioneer for its global technology leadership and innovation. The privately held company is headquartered in Silicon Valley, has an office in Germany and serves customers in 100+ countries.

Contacts

Reputation.com

Patty Tredway, +1 650-409-7371

PR Manager

patty.tredway@reputation.com

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