Sunday, October 24, 2010

INTRODUCES FLEUR CHERIE

Dubai, United Arab Emirates, Thursday, October 21st 2010 [ME NewsWire]:

If there is one lower that truly symbolizes the Mediterranean, it has to be Orange Blossom. In Provence, since the Middle Ages, orange blossoms have been woven into crowns and worn by brides on their wedding day. Neroli – the essential oil of orange blossom – has such a subtle and delicate aroma that it became the signature scent of a particular princess.



This lower of love and femininity, so treasured by the Princess of Nerola, is the Fleur Chérie (the cherished lower) of the Mediterranean. Olivier Baussan Founder of L’OCCITANE Orange blossom a cherished flower of the Mediterranean.



When the orange tree blossoms, a sweet and delicate scent ills the air. Its small, white lowers

are distilled to make orange blossom water, which has become a precious companion throughout the Mediterranean region. It is used to welcome guests to perfume food, and to ensure nights of peaceful slumber. Orange blossom also yields a precious essence with a captivating scent: neroli. It is named after the Princess of Nerola – a woman ahead of her time who loved all things beautiful, famous for her fragrant, orange-blossom aura... L’OCCITANE celebrates these small, dainty lowers, so cherished in the Mediterranean, through its new fragrance and make-up collection:



THE FRAGRANCE COLLECTION

Fleur Chѐrie pays homage to the sweet, delicate scent of orange blossom, in a sparkling, airy, floral fragrance and lingering woody notes. The products in the collection contain neroli and orange blossom absolute from the Mediterranean.



Eau de Toilette 75ml - 2.5 Fl.oz.

The most delicate of floral poetry, all the fragrant magic of an orange blossom, captured in a rich sparkling floral scent, and enhanced by a soft woody trail. A vibrant, carefree fragrance.



Head notes: Neroli, blackcurrant, green and citrus notes.

Heart notes: Orange blossom absolute, orange blossom water absolute, jasmine sambac.

Base notes: Patchouli, cedar, musk.



Body Lotion 250ml - 8.4 Fl.oz.

More than moisturizing care, it’s pure indulgence for the senses. A cloud of creamy, satiny softness that envelopes the skin. This indulgent body lotion leaves skin supple and perfumed with a beautiful sparkling floral scent.



Bath and Shower 250ml - 8.4 Fl.oz.

A true beauty ritual. Upon contact with water this delicate gel transforms into a generous sensual foam that releases the vibrant scent of the Fleur Chérie Eau de Toilette.


Flowers Soap 75g - Net Wt 2.6 oz.

Treat yourself everyday with this plant based soap for the hands and body produces a fine subtly perfumed lather that cleanses and pampers the skin.



Hand Cream 30ml - Net Wt 1 oz.

For soft and beautiful hands this feather-light cream glides over the skin like a caress, leaving hands soft, beautiful, and subtly perfumed.



Scented Candle (Limited edition) 100g - Net Wt 3.5 oz.

A fragrance to fall in love with, the Fleur Chérie fragrance is also available as a solid perfume, held in a pretty heart-shaped case. The perfect gift for any woman.



THE MAKEUP COLLECTION

Draws inspiration from the fashionable attire of the princess who loved the scent of orange blossom. Stunning shades reveal shimmering reflections and velvet effects, while powders with satiny textures are adorned with a delicate, lace-like, floral motif. Most of the products in the make-up collection are subtly perfumed with the sparkling, floral notes of Fleur Chérie and contains an orange blossom extract with softening properties.



Jewel Lip Palette 2 x 0.5g - 2 x Net Wt 0.01 oz.

A jewel for the lips, designed in the style of a jeweled locket, this lip gloss compact opens to reveal two sparkling shimmering shades.



Radiance Face Powder Pearls 25g - Net Wt 0.8 oz.

A beautiful shimmering competition, these powder pearls create a radiant healthy glow with a magical sweep of the powder puff.



Facecolour Powder mono 3.5g - Net Wt 0.12 oz. (available in 4 shades)

Touches of colour to bring your face to life, with pink and coral for the cheeks to freshen the complexion. Silver and gold on the eyelids to reveal the most precious eyes, this silky powder adorned with a delicate orange blossom motif, glides on effortlessly and blends with ease.



Facecolour Powder duo 3.5g - Net Wt 0.12 oz. (available in 3 shades)

Contrasting satiny shades brings out the beauty of your eyes when the lighter and darker shades of this powder are used together they create a subtle play on light and shadow that beautifully enhances the eyes. The darker can also be used and an eyeliner.



Eyeliner Pencil 1g - Net Wt 0.03 oz. (available in 4 shades)

A velvet-soft liner to give definition to your eyes enriched with shea butter and beeswax, this creamy eyeliner pencil glides on smoothly, to outline and define the eyes.



Lipstick 3.5g - Net Wt 0.12 oz. (available in 5 shades)

A smooth and creamy lipstick for irresistible silky lips this rich-textured lipstick coats the lips with semi-sheer colour.



Lip Shine 8ml - Net Wt 0.28 oz. (available in 5 shades)

For fresh, shimmering, dewy lips this velvety lip gloss caresses the lips like the softest kiss and leaves them coated with shimmering colour.



Lip Balm 15ml - Net Wt 0.5 oz.

Tender loving lip care, for a smile that is as soft as a petal enriched with shea butter, this creamy lip balm helps to nourish and protect the lips while giving a beauty transparent shine.



Renowned as the cherished flower of the Mediterranean, the delicate and refined orange blossom is legendary for its fragrance and beauty throughout the region of Provence.



STORE LOCATOR IN THE MIDDLE EAST

All stores stock the “Fleur Chérie” perfume. Stores marked with an * also stock the “Fleur Chérie” make up collection



STORES IN LEBANON

ABC Achrafieh +961 1203920 *

Abc Dbayeh

Beirut Souks +961 1973750 *

Dunes Center Verdun +961 1791095



STORES IN SAUDI ARABIA

DJEDDAH

Mall of Arabia +96626123135 *

Red Sea Mall +96622150672 *

Stars Avenue +96622754617 *

Tahlia Mall +96622634990 *


KHOBAR

Dahran Mall +96638684114 *

Rashid Mall +96638893866 *


RIYADH

Hayat Mall +96612056970 *

Sahara Mall +96614520444



STORES IN BAHRAIN

Bahrain City Center +97317179505 *

Seef Mall +97317581223 *



STORES IN THE UNITED ARAB EMIRATES

ABU DHABI

Abu Dhabi Mall Prochainement

Khalidiyah Mall +97126354331 *

Marina Mall +97126816691 *



DUBAI

Deira City Center +97142943153 *

Dubai Mall +97143398148 *

Dubai Marina Mall +97144342563 *

Festival City +97142326050 *

IBN Battuta Mall +97143685505 *

Mall of the Emirates +97143410891 *

Mercato +97143499271 *

Mirdiff City Center +97142843889 *

Uptown Mirdiff +97142882692



SHARJAH

Sharjah City Center +97165330573



OMAN

Muscat City Center +96824558151*

Qurum City Center +96824470621



STORES IN KUWAIT

Al Kout – Tanagra +96523930292

Avenues +96522597145 *

Fanar – Tanagra +96525717893



STORES IN QATAR

Landmark +9744865149 *

Royal Plaza Mall +9744131118

Villagio Mall +9744507585 *


For media enquiries, please contact:

PRESS OFFICE -Euro RSCG ME
Tel: 00 971 4 366 4185

alexandra.schumacker@eurorscgme.com

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