Braun and F1 World Champion Seb Vettel launch Braun’s latest innovation in Silverstone
SILVERSTONE, England - Tuesday, July 8th 2014 [ME NewsWire]
(BUSINESS
WIRE)-- Today, Braun and quadruple Formula 1 champion Sebastian Vettel
launch a new wave of shaving with Braun WaterFlex – Braun’s latest
innovation fully designed and engineered to explore shaving with water,
foam and gel, transforming an electric shave into a whole new sensorial
experience.
This exciting announcement marks the first year
anniversary of Sebastian Vettel becoming the Global Brand Ambassador for
Braun. Last year, Braun and Sebastian launched the ‘Hold on to your
Dreams’ campaign which inspires men worldwide to pursue their dreams and
never give up on them. This is the story of steely determination, in
racing, in engineering, in pursuing and fulfilling men’s dreams. Now,
with the launch of the new Braun WaterFlex, their collaboration is
stronger than ever. Both Sebastian and Braun know that dreams don’t
happen by chance. Pursuing a dream is about reinventing yourself, to
always strive for the best. For both Braun and Vettel innovation is
their lifeblood - their Raison d’etre.
Reponding to consumer’s needs
through a new wave of shaving Braun WaterFlex adds a new dimension to
the Braun portfolio. It’s Braun’s first shaver designed exclusively for
use with water, foam or gel. WaterFlex inspires men who, just like
Sebastian, constantly seek out new experiences. It is a statement:
Electric shaving isn’t ‘just’ dry any longer. Braun consumer testing*
discovered that for many men electric shaving with foam is a more
enjoyable experience. They discover a faster glide and an easier shave,
improved closeness, and elevated skin comfort & freshness. The
WaterFlex swivel head in combination with water, foam or gel reduces
friction – allowing the electric shaver to gently glide across skin for a
comfortable and close shave.
Seb Vettel says: “Being a Formula 1
driver I’m always open to new experiences and innovations that will
improve my performance – both on and off the track. This shaver makes
shaving exciting and fun. It’s simply different, give it a try!”
The perfect fusion of Technology and Design
“At
Braun we create innovative products which people enjoy using. From a
technical perspective the challenge we set ourselves is to always create
a better product than our last by working with the latest technology we
have available.” commented Jürgen Höser, Associate Director Braun
Global Male Power Grooming Research & Development. At Braun,
cutting-edge technological development is not conducted in silos. Braun
engineers and designers work hand in hand like a team of pit stop
engineers by driving technologies, materials and processes to the
absolute maximum, and creating perfectly crafted products. Braun’s
Director Global of Design, Prof. Dipl. Oliver Grabes, continues: “Our
products are highly functional, intuitive to use and last for
generations. Design isn’t just about making the product look great, it’s
about ensuring each and every aspect has a function. Braun WaterFlex is
the embodiment of this idea.”
Innovation – where Braun and
High-Speed Racing comes together Braun continues to innovate to raise
the industry standard, using the latest breakthrough technologies to
create cutting-edge performing products. For Sebastian Vettel, having
the right equipment is key, just as the tyres on his Formula 1 car need
to suit the terrain, his shaver needs to suit his skin and performance
need. The Braun Male Power Grooming range delivers the ultimate shaving
performance and skin experience for every occasion and need.
* Research was carried out in Japan, US and China among men who electric-shave but never tried ‘wet electric’, 2013.
About Braun
Braun,
a subsidiary of Procter & Gamble founded in Germany in 1921,
develops and manufactures a wide variety of small domestic appliances
that marry technical innovation, reliable quality and distinctive
design. These range from electric shavers and beauty products to hair
care appliances. Braun products enjoy worldwide distribution. Please
visit http://www.braun.com for the latest news and in-depth information
about the Braun brand.
About Proctor & Gamble
P&G touches
and improves the lives of about 4.8 billion people around the world with
its portfolio of trusted, quality brands. The Company's leadership
brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®,
Mach3®, Bounty,® Dawn,® Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®,
Crest®, Oral-B®, Duracel®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun®, Fusion,® Ace®, Febreeze®, and Ambi Pur®. With
operations in about 80 countries, P&G brands are available in more
than 180 countries worldwide. Please visit http://www.pg.com for the
latest news and in-depth information about P&G and its brands.
Contacts
Nicola Hulme
+44 207 611 3656
Nicola.hulme@ketchum.com
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