The New Chic and Vintage Scent: LOVE, Chloe

Dubai, United Arab Emirates, Tuesday, November 2nd 2010 [ME NewsWire]:

INNATE ELEGANCE



LOVE, CHLOÉ, IS A CELEBRATION OF RADIANT, GENEROUS, SPONTANEOUS FEMININITY. FREE AND GRACEFUL MOVEMENT. CONTAGIOUS BEAUTY.



SHE LOVES LIFE, MAKING OTHERS SMILE WITH JUST A GLANCE. HER NATURAL CHARM COMES THROUGH IN HER WALK AND IN HER EVERY MOVE.



HER FRAGRANCE IS A TRIBUTE TO HER UNIQUE PERSONALITY, HER AURA AND HER SYMBOL.









A PRECIOUS BOTTLE



THE LOVE, CHLOÉ BOTTLE IS THE MOST PRECIOUS AND MYSTERIOUS OF HER ACCESSORIES. IT FOLLOWS HER AT ALL TIMES, INDISPENSABLE AND BEAUTIFUL.



SEEPED IN A NUDE PINK BATH, CHLOÉ’S ICONIC COLOR, THE SPRAY FLIRTS BETWEEN TRANSPARENCY AND METAL. A SLENDER SILHOUETTE, GOLDEN WITH SUBTLE TONES OF PINK, A DELICATELY ENGRAVED NAME... EVERY DETAIL UPHOLDS A TASTE FOR REFINEMENT, DOWN TO THE DELICATE GOLD CHAIN FASTENING

THE CAP, A GRACEFUL ECHO OF CHLOÉ’S ELEGANT LEATHER GOODS.









A FEMININE AURA



THIS FRAGRANCE IS THE «ACCOMPLICE» INSPIRED BY THE INTIMACY OF THE BEAUTY RITUAL. LOVE, CHLOÉ EMBODIES ALL THE OLFACTORY VOCABULARY OF COSMETICS, LEAVING AN ORIGINAL MARK.... AN AIRY CLOUD THAT SOFTENS THE SKIN, THE SIGNATURE OF A SOPHISTICATED FINISH. A FINE, POWDERY SCENT, LIGHT AND SENSUAL WITH A FLOWERY WAKE, IRIDESCENT AND MUSKY WITH TALC AND RICE. THE FRAGRANCE IS A CONCENTRATE OF EMOTIONS.



COMPOSED BY PERFUMERS LOUISE TURNER AND NATHALIE CETTOGRACIA (GIVAUDAN), LOVE, CHLOÉ FOLLOWS IN THE TRACES OF CHLOÉ’S FRAGRANCE HISTORY. A TRADITION OF EXALTING FLOWERS TO THE PINNACLE OF STYLISH CHIC. «TO REPRODUCE THE CULT POWDERY SIGNATURE, WE HAD TO PLAY WITH THE ABSTRACT AND RESIST THE PITFALL OF A FIGURATIVE BOUQUET» STATES LOUISE TURNER. THE TOP NOTE FEATURES ORANGE BLOSSOM BLENDED WITH AN ICY TOUCH OF PINK PEPPER. VIVACIOUS. MODERN. AS INVIGORATING AS A QUICK STRIDE. THE FRAGRANCE’S HEART NOTE THEN RADIATES ON THE SKIN. A CONCENTRATE OF ELEGANCE, FUSING IRIS ABSOLUTE AND FLOWER NOTES BLENDED INTO AN IMPRESSIONIST TWIST: LILAC, HYACINTH, WISTERIA BLOSSOM. MINGLING POETRY INTO THIS FLORAL ACCORD, HELIOTROPINE, THE ICONIC INGREDIENT USED IN PERFUMERY FOR OVER A CENTURY, OFFERS ITS ALMOND AND SUBTLE VANILLA TONE. LASTLY, POWDERY MUSKS INTERWEAVE INTO AN IMMACULATE BACKDROP ALONGSIDE THE TALC AND RICE POWDER NOTES DESIGNED BY THE PERFUMERS.



A LINGERING POWDER HALO NESTLES INTO THE SKIN LIKE A FEMININE AURA AT EACH MOMENT.





LOVE CHLOE PERFUME WILL BE AVAILABLE IN EXCLUSIVE “AVANT-PREMIERE” AT THE CHLOE BOUTIQUE/EMIRATES TOWERS IN DUBAI FROM THE 19TH OF OCTOBER.

ON NOVEMBER 1ST, LOVE CHLOE WILL BE LAUNCHED IN CHLOE RETAILES.





MODEL: RAQUEL ZIMMERMANN

FILM DIRECTOR: ROMAN COPPOLA

PHOTOGRAPHERS: INEZ VAN LAMSWEERDE ET VINOODH MATADIN

CREATIVE DIRECTOR: EZRA PETRONIO











CREATIVE AGENCY: PETRONIO ASSOCIATES

STYLIST: JOE MCKENNA

HAIR STYLIST: LUIGI MURENU

MAKE-UP ARTIST: LISA BUTLER
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DUBAI, UAE

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LISE.SFEIR@EURORSCGME.COM