Company Successfully Upgrades to MI for iPad SaaS in 60 Days across Commercial Teams in Europe’s Top Five Countries
PARIS - Thursday, October 6th 2011 [ME NewsWire]
(BUSINESS WIRE)-- Cegedim Relationship Managementtoday announced that Sinclair IS Pharma successfully upgraded to MI for iPad®, the next-generation CRM SaaS solution, for its commercial teams in the five largest European countries. Sinclair IS Pharma, an international specialty pharmaceutical company, focuses on the therapeutic areas of dermatology, wound care, oncology support and critical care.
Centralizing Multi-Country Management through Advanced CRM Mobility
Leading Life Sciences companies work hard to consolidate the management of a multi-country presence into a centralized system. They need solutions to manage local, regional, and global requirements seamlessly; minimize costs; and enhance field personnel’s interactions with stakeholders.
Within a 60-day timeframe, Cegedim Relationship Management worked closely with Sinclair IS to develop a customized tool designed to fit the exact needs of the sales and marketing teams. The solution allows for a comprehensive follow-up on daily activities of sales reps and an intuitive presentation tool.
“Cegedim has a very positive track record, so we naturally approached them for a global mobile application that could manage multi-country deployments from one core system,” said Christophe Foucher, Chief Operating Officer at Sinclair IS Pharma. “Cegedim was able to implement their CRM very quickly through their SaaS technology. Initial feedback is very enthusiastic - better interaction and interest levels with the doctors and more efficiency in the medical representative’s daily assignments. The goal is that the result is better quality calls and a sound return on investment.”
As of early September, Sinclair IS’s sales force across Europe successfully operates solely on this mobile device, using MI for iPad to capture activity reporting, and relying on OneKey™, the worldwide leading healthcare professional database, also provided by Cegedim Relationship Management.
“Sinclair provided Cegedim with a great challenge. I am pleased with the results - a quickly implemented, multi-country deployment of Mobile Intelligence within their timeframe,” said Laurent Labrune, Chief Executive Office at Cegedim Relationship Management. “Sinclair IS now benefits from the robust functionality of the iPad equipped with CRM software specifically designed for Life Sciences.”
Cegedim Relationship Management, the world’s leading provider of Pharmaceutical CRM, continues to deliver innovative and industry specific solutions to meet the Life Sciences industry’s unique requirements.
About Sinclair IS Pharma
Sinclair IS Pharma is an international specialty pharmaceutical company focused on treatments in dermatology, wound care, oncology support and critical care through advanced surface technology and innovative delivery systems. The Company has a growing sales and marketing operation with a direct sales presence in the top five European markets and an extensive marketing partner network across selected developed and emerging markets.
To learn more, please visit:
www.sinclairispharma.com
About Cegedim Relationship Management:
Cegedim Relationship Management is the Life Sciences industry’s leading provider of Customer Relationship Management (CRM) solutions. Designed specifically for Life Sciences, the company’s innovative business solutions incorporate a thorough understanding of local, regional and worldwide trends. Cegedim Relationship Management enables more than 200,000 users in many of the world’s most innovative companies to stay ahead of market challenges. In addition to CRM, Cegedim Relationship Management also provides marketing, data optimization and regulatory compliance solutions in more than 80 countries. Cegedim Relationship Management is part of the France-based Cegedim S.A. Group.
To learn more, please visit: www.cegedim.com/rm.
About Cegedim:
Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,500 people in more than 80 countries and generated revenue of €927 million in 2010. Cegedim SA is listed in Paris (EURONEXT: CGM).
To learn more, please visit: www.cegedim.com.
Contacts
Drew BUSTOS
Cegedim Relationship Management
Global Communications
Tel.: +1 (908) 443.2451
drew.bustos@cegedim.com
Sylvie DELANGLE
Cegedim
Media Relations
Tel.: +33 (0)1 49 09 68 81
sylvie.delangle@cegedim.fr
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