Monday, May 30, 2016

BenQ doubles its Middle East market share in Q1’16

Manish Bakshi, Managing Director, BenQ Middle East & Turkey (Photo: ME NewsWire)
DUBAI, United Arab Emirates - Monday, May 30th 2016 [ME NewsWire]
  • Company captures 9.90 per cent of UAE market
  • Turkey, KSA record impressive performance 
BenQ, one of the pioneers of professional gaming monitors and a leading human technology and solutions provider, continues to make inroads in the various geographies in which it operates, improving its market share and setting new standards for customer satisfaction.
Buoyed by its XR Series, which boasts of the world’s first 35-inch curved gaming monitor with the fastest refresh rate, the company notched up a 9.90 per cent market share in the UAE in the quarter ended March, 2016, up from 1.6 per cent in the year-ago quarter.
Overall, BenQ doubled its market share in the Middle East in the March-ended quarter, becoming the number four player in the region. The company’s market share also doubled in KSA and Turkey. Qatar, where BenQ entered for the first time this year, registered a satisfactory performance.
Giving details about the company’s performance, Manish Bakshi, Managing Director, BenQ Middle East & Turkey, said: “We are very happy with our performance in the first quarter of 2016. Not only have we doubled our market share in many regions, our ranking has also improved significantly. In fact, if we consider Stand Alone LCDM brands in the Middle East region as a whole, we now stand at number four in the market. BenQ has taken gaming to the next level with its innovative and revolutionary monitors, tailor-made for gaming enthusiasts interested in hardcore gaming genres. Our gaming monitors offer a well-balanced choice between image quality, image response time, power consumption and screen size, thus delivering a smooth and immersive gaming experience.”
BenQ entered the competitive gaming monitor market in 2006, with a commitment to take eSports to the next level. Ever since, the company has been offering more and more innovative products, and constantly upgrading the whole concept of gaming. In order to deliver a better viewing experience, BenQ moved from 120 Hz monitors to 144 Hz monitors, which provide a new image every seventh millisecond. The refresh rate being better, the gaming experience automatically transcends to the next level.
The company’s gaming monitors range from the XL Series to the RL Series, and the XR Series. Each offers distinctive advantages, catering to different requirements. The XL Series is geared towards speed and accuracy for FPS games, enabling professional gamers to take advantage of the super-fast 144Hz response rate and razor-sharp clarity.
The RL Series focuses on image clarity and ease of use for RTS, MOBA and fighting games. It provides seamless navigation, unprecedented control and ultimate comfort for handling the intensity of the competition in every way.
The XR Series boasts of the world’s first 35-inch curved gaming monitor, with 2000R ultra high curvature (highest in the market), and the fastest refresh rate.
With the gaming industry in the Middle East expected to grow to $4.4bn in 2022, BenQ is ready to unleash innovative offerings for serious gamers looking for the ultimate immersive gaming experience.
  • About BenQ Corporation
Founded on the corporate vision of "Bringing Enjoyment 'N' Quality to Life", BenQ Corporation is a world-leading human technology and solutions provider, aiming to elevate and enrich every aspect of consumers' lives. To realize this vision, the company focuses on the aspects that matter most to people today - lifestyle, business, healthcare and education - with the hope of providing people with the means to live better, increase efficiency, feel healthier and enhance learning. Such means include a delightfully broad portfolio of people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, digital cameras and camcorders, mobile computing devices, and lighting solutions. Because it matters.
  • About BenQ Group
The BenQ Group is a $22+ billion powerhouse comprising 15+ independent companies, operating in over 30 countries, with a combined workforce of over 100,000 employees. Each Group member is a recognized leader in its own field, contributing to BenQ Group's distinct strategic strengths. By leveraging each company's vertical specialization to create true scale across horizontal markets, the BenQ Group controls a highly efficient value chain with the unrivaled ability to deliver critical components and world-class solutions in the following industries: TFT-LCD, green energy, fine chemicals and advanced materials, lighting, IC design, precision components, system integration, branded business, and service. The Group is committed to profitable and sustainable businesses that share its long-standing vision of Bringing Enjoyment 'N' Quality to Life.


Marissa Pinto, +971 50 754 1420
Absolute Public Relations


No comments:

Post a Comment