Monday, January 31, 2011

Diversey Announces Worldwide Partnership Agreement with Green Globe Certification

Company will be the first in its industry to earn Green Globe Seal for its global operations

LOS ANGELES & STURTEVANT, Wis. - Friday, January 28th 2011 [ME NewsWire]

(BUSINESS WIRE)-- Diversey, Inc., a leading global provider of commercial cleaning, sanitation and hygiene solutions, and Green Globe Certification, the premier worldwide certification label for sustainable management of the travel and tourism industry, today announced a new global alliance to expand the availability of sustainability assessments and certifications under the Green Globe Certification seal.

Under terms of the alliance, Diversey will assist its customers in the lodging industry to prepare for the Green Globe audit process and provide consulting on sustainable business operations to help them achieve the Green Globe seal. Green Globe Certification will promote use of Diversey’s sustainable products and provide consulting on their use. Additionally, Diversey’s major business operations around the world will be certified under the Green Globe seal.

The Green Globe seal is an independent recognition of sustainability management excellence, based on internationally accepted standards. According to Green Globe, lodging facilities that are certified by the organization have an average of:

* 3 to 7 percent higher occupancy rates;
* 7 to 11 percent lower operating costs; and
* 68 percent greater market visibility among environmentally conscious patrons.

“This partnership further strengthens Diversey’s leadership and expertise in helping our travel and lodging customers reduce their environmental impact and improve the profitability of their operations,” said Diversey President & CEO Ed Lonergan. “Green Globe Certification is well respected in our industry and sets high standards for sustainable operations and management. We look forward to helping our customers pursue certification under the program.”

Implementation of the alliance has begun in the Asia-Pacific region, where Diversey is providing certification consulting to customers. In addition to the new alliance, Diversey’s range of sustainable products will be promoted by Green Globe as the best choice for hospitality and lodging companies to achieve the sustainability standards of the Green Globe seal.

“Diversey’s commitment to sustainability is outstanding, particularly in reducing greenhouse gases, lowering water consumption and safeguarding marine life,” said Green Globe Certification CEO Guido Bauer. “Diversey’s employees will effectively communicate the Green Globe Certification standards and help companies through the audit process. At the same time, they have the confidence that their own company is also making a positive contribution to the planet.”

Green Globe’s certification can also be applied to general commercial facilities. In late 2010, Diversey’s operations in its South Asia Cluster, including Singapore, Malaysia, Philippines, Indonesia, Thailand, Vietnam and India, achieved Green Globe Certification in a span of just four months. This makes Diversey the first company in its industry to achieve Green Globe Certification for a portion of its operations. Certification of other parts of Diversey’s global business is ongoing.

Founded in 1993, Green Globe Certification has developed 337 certification standards across environmental, cultural, and corporate social responsibility (CSR) metrics, which are benchmarked against the highest worldwide principles. The Green Globe Certification is in full compliance with ISO19011. All standards are updated on an annual basis and are reviewed by an international panel of environmental experts, industry specialists and academics. Green Globe Certification provides certification standards for the following industry categories: attractions, businesses (wholesale/retail), congress center/meeting venues, cruise ships, golf courses, hotels and resorts, restaurants, spas and health center, transportation services, and the travel industry.

About Green Globe Certification

Green Globe Certification is the worldwide sustainability system based on internationally accepted criteria for sustainable operation and management of travel and tourism businesses. Operating under a worldwide license, Green Globe Certification is based in California, USA and is represented in over 83 countries. Green Globe is the only certification brand to be an affiliate member of the United Nations World Tourism Organization (UNWTO), is partly owned by the World Travel and Tourism Council (WTTC) and a member of the Caribbean Alliance for Sustainable Tourism (CAST) governing council. For information visit

About Diversey

Diversey, Inc. is committed to a cleaner, healthier future. Its products, systems and expertise make food, drink and facilities safer and more hygienic for consumers and for building occupants. With sales into more than 175 countries, Diversey is a leading global provider of commercial cleaning, sanitation and hygiene solutions. The company serves customers in the building management, lodging, food service, retail, health care, and food and beverage sectors. Diversey is headquartered in Sturtevant, Wisconsin, USA. Diversey, Inc. is formerly JohnsonDiversey, Inc. To learn more, visit

Mark Goldman

Sr. Director, Global Communication

+1 (262) 631-2906 tel

In Asia-Pacific:

Lynn Chan

+65 6643 5400 tel

Green Globe Certification Contact:

Green Globe Certification:

+1-310-337-3000 tel

+1-310-626-9982 fax

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