DUBAI, United Arab Emirates - Thursday, November 17th 2011 [ME NewsWire]
Fakih Gynecology & Obstetrics Center is in the process of going through a major corporate branding exercise which will include a change in its logo, name and visual identity. The Dubai headquartered clinic is also working on a strategy to give a common corporate brand identity to all its branches in the region and in the USA. The official launch of the new center which is already operational, will take place early 2012, with the extension to follow within the next 2 years.
Dr. Michael H. Fakih, founder of Fakih IVF, shares: “The exercise was necessary since we obtained the first private IVF license in Dubai. We then changed our name and moved to the new, ultra-modern, state-of- the-art premises on Al Wasl Road. The corporate brand will include the other facilities where our team operates, in Abu Dhabi, Beirut and Michigan.”
"In recent years, Dr. Fakih has appointed the most talented embryologists who specialize in challenging fertility cases, and this has maintained our success rates as one of the highest in the world,” adds Randa Modad, Brand Communications Manager for Fakih IVF. “The new center provides the latest in reproductive technology and offers patients personalized fertility treatments, as well as many other related operations such as single gene disorder, chromosomal abnormalities, gender selection, fertility preservation as well as fertility laparoscopic surgery under one roof. Our new brand will help us better communicate those services to our patients and reassure them that they are visiting the best fertility center in the region.”
About Fakih IVF Dr. Michael H.Fakih is recognized as a leader in the field of assisted reproduction and is responsible for over 10,000 IVF deliveries. His continuous efforts in the innovation of new techniques have made him a pioneer in his field. Fakih IVF center continues to have one of the highest success rates in the world. All procedures at Fakih IVF are done with excellence, confidentiality and compassion for all those who come under their care.
Contacts
Tanya Kassab
Senior Communication Executive
Euro RSCG Corporate Communications Middle East
+971 4 445 6151
Tanya.kassab@eurorscgme.com
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