Monday, June 20, 2016

BenQ declares ZOWIE to be its new brand for eSports

ZOWIE will represent the company’s future releases in gaming

Dubai, United Arab Emirates - Sunday, June 19th 2016 [ME NewsWire]

BenQ, one of the pioneers of professional gaming monitors and a leading human technology and solutions provider, has announced that the ZOWIE brand will represent its future releases in the gaming line.

BenQ acquired ZOWIE in 2015 in order to aggressively lead its eSports offerings with products that deliver true competitive advantages. Following its investment in ZOWIE gear, the company will continue to show its commitment to gamers by providing eSports athletes with premium professional gaming products via the ZOWIE brand. This means all future BenQ gaming-related merchandise will be introduced under the ZOWIE brand name. Combining the core competences of BenQ and ZOWIE, new ZOWIE-branded eSports devices will focus on ergonomics and personalization to provide innovations that truly enhance player performance and enjoyment.

Right from its inception, the ZOWIE brand has been dedicated to the development of competitive gaming products in close cooperation with professional players. ZOWIE values the commitment and hard work that it takes for competitive gamers to achieve best results. Accordingly, it develops different products that adapt to their personal preferences.

Talking about BenQ’s deep understanding of eSports, Manish Bakshi, Managing Director, BenQ Middle East & Turkey, said : “BenQ ZOWIE is dedicated to eSports. We believe that gaming is in the experience and we go the extra mile to enhance that experience for the gaming enthusiast. Our understanding of what hard-core gamers want from their gear is based on usage scenarios and our close association with players themselves. We are confident that our gaming line-up will more than meet the expectations of professional players.”

The ZOWIE offering includes the XL and RL series monitors, SR and TF-X series mousepads, as well as the EC and ZA series mice. ZOWIE mice fit every gaming style, with options for right- and left-handed players.

BenQ is also proud to announce its association with eXTREMESLAND, the annual eSports event for CS:GO players of the Asia-Pacific region. The eXTREMESLAND ZOWIE Asia CS:GO 2016 will feature, ZOWIE, the brand that represents BenQ’s eSports product line-ups, as the title sponsor and the official monitor provider in the coming tournaments, the competition will cover over 20 countries across Asia-Pacific. Nearly a thousand CS: GO team members are set to take part in the qualifiers from July till August. The qualifiers include both online and/or offline competitions and 16 teams will emerge from these qualifications and battle it out during the Asia Grand Final held at China in September to contend for the prize pool of $100,000. Incidentally, the eXTREMESLAND ZOWIE Asia CS:GO 2016 Middle East Championship local qualifier for the Middle East will be held in Dubai at Que Club between 11th till 13th of August.

ZOWIE product experience will be available throughout the local qualifier event. More details will be announced in the coming weeks. Stay tuned to . Get ready for a whole lot of intense gaming and excitement!

    About ZOWIE

Introduced in late 2008, ZOWIE is a brand dedicated to the development of the best competitive gaming products to improve eSports athletes' combat performance. In 2015, the ZOWIE brand was acquired by BenQ Corp. to aggressively lead the company's eSports product line with products that deliver true competitive advantages. More information is available at

    About BenQ Corporation

Founded on the corporate vision of "Bringing Enjoyment 'N' Quality to Life", BenQ Corporation is a world-leading human technology and solutions provider, aiming to elevate and enrich every aspect of consumers' lives. To realize this vision, the company focuses on the aspects that matter most to people today - lifestyle, business, healthcare and education - with the hope of providing people with the means to live better, increase efficiency, feel healthier and enhance learning. Such means include a delightfully broad portfolio of people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, digital cameras and camcorders, mobile computing devices, and lighting solutions. Because it matters.

    About BenQ Group

The BenQ Group is a $22+ billion powerhouse comprising 15+ independent companies, operating in over 30 countries, with a combined workforce of over 100,000 employees. Each Group member is a recognized leader in its own field, contributing to BenQ Group's distinct strategic strengths. By leveraging each company's vertical specialization to create true scale across horizontal markets, the BenQ Group controls a highly efficient value chain with the unrivaled ability to deliver critical components and world-class solutions in the following industries: TFT-LCD, green energy, fine chemicals and advanced materials, lighting, IC design, precision components, system integration, branded business, and service. The Group is committed to profitable and sustainable businesses that share its long-standing vision of Bringing Enjoyment 'N' Quality to Life.


Marissa Pinto

Absolute Communications

+971 50 754 1420


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