Monday, June 20, 2016

Cricket legend Wasim Akram builds a bridge between cricket and road safety in the UAE

Dubai, United Arab Emirates, - Monday, June 20th 2016 [ME NewsWire]

    Wasim Akram’s message on  ‘Road Etiquette and Politeness’
    Support and endorsement of iconic leaders is vital for the cause of road safety
    Lack of a caring attitude seen as a root cause of reckless driving

Wasim Akram, Pakistani cricket legend, endorses to the cause of road safety in the UAE. Mr. Akram’s message addresses the lack of a caring attitude, a root cause of reckless driving, resulting in ample of avoidable accidents, injuries and fatalities.

Mr. Akram builds the bridge between cricket and road safety and states: “Cricket is a team sport. To be successful, one must interact with others around and need to assess their moves and intent. You need to closely watch out and care for each other! We are in it together, as a team! Exactly the same applies on the roads! Watch out for others around you, anticipate their moves and care for them. Caring means to be generous, polite and well mannered. We do not wish to be rude, reckless or conceited. This is what I do when on the road and I invite all my followers to exhibit the same manners. You have to lead by an example, I drive safe & care for others around me, do you?”

Thomas Edelmann, founder of RoadSafetyUAE comments: “Mr. Akram’s support is very precious, being such an icon for Pakistani nationals and for all cricket lovers. We truly believe, that his message will be heard and that his followers will listen to his advise and his guidance. Mr. Akram visited the UAE recently for a community event organized Nissan Middle East and he instantly offered his endorsement of our cause. We are very grateful for his endorsement and for the facilitation efforts of Nissan Middle East.”

Mr. Akram’s endorsement comes timely, as it supports the aggressive targets of the UAE government’s ‘UAE Vision 2021’ to reduce road traffic fatalities from 5.99/100,000 inhabitants (end 2015) to 3.00 by 2021. Recent studies published by RoadSafetyUAE in 2016 show, that 56% of motorists claim our roads have become more dangerous. The emirate of Dubai published figures, that Pakistani nationals represent the biggest group of motorists (24%) causing accidents, responsible for 24% of the fatalities and for 21% of the injuries.

“The support of our leaders and role models plays a vital role in raising the awareness for proper behaviour on our roads. Wasim Akram’s support is truly fantastic, because our leaders have the power to lead by example and to encourage their followership to change their behaviour to the positive. We invite more leaders and celebrities to support our platform. We wish for the support of UAE’s highest ethical and moral leaders, leaders of the main nationality groups residing in the UAE and iconic celebrities of local, regional and global stature, just like Wasim Akram. Yes, this is an open invitation!”, Edelmann concludes.

About RoadSafetyUAE:

RoadSafetyUAE’s vision is to contribute to reducing the number of road traffic fatalities, injuries and accidents in the UAE. RoadSafetyUAE’s mission is to raise the all stake holders’ awareness for proper conduct on our roads, in an engaging manner and on a broadly communicated and permanent basis. RoadSafetyUAE’s award winning platform engages with the stake holders traffic participants, governmental entities, the media, and more than 30 corporate social responsibility (CSR) aware partners. The content backbone are ‘tips&tricks’, provided for more than 50 topics of road safety, specifically relevant to the UAE. More information can be found on

RoadSafetyUAE partners with RTA, Dubai Chamber of Commerce, Dubai Health Authority, Nissan, BMW, Michelin, Audi, Infiniti, Al Masaood, Al-Futtaim Honda, Volvo, Al-Futtaim Volvo, Galadari Automobiles - Mazda, Al Habtoor Motors - Mitsubishi, Fiat Chrysler Automobiles - Dodge, MAN Trucks, QIC Insured, Gargash Insurance Brokers, PepsiCo, MMI, Pernod Ricard, Johnson&Johnson, Careem, Galadari Motor Driving Center, Serco, MiXTelematics, JustKidding, AMEC Foster Wheeler, VOX Cinemas, OMD and NSG.



Thomas Edelmann, +971 50 55 19 216

Founder and Managing Director


No comments:

Post a Comment